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Hillcrest Forest Neighborhood Association

H-E-B acquired the 10-acre property at the southeast corner of Hillcrest Road and 635 for a large H-E-B store. It would replace a row of older office buildings on LBJ. See the map below.
The store will be the size of a Walmart at about 127,000 square feet. The Tom Thumb at Preston Forest is about 50,000 square feet, so H-E-B will be 2-1/2 times larger. They expect around 6,000 shoppers a day. The building will be on the west end of the property and the customer entrance will face east.
H-E-B has held 3 neighborhood meetings/listening sessions. Concerns expressed by nearby residents included:
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Massive traffic. It will attract shoppers from miles away. Those who live closest will be impacted the most.
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Out of character with its surroundings. It would set a precedent. There is no other retail on Hillcrest Road for several miles.
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Out of scale with its surroundings. It will be the size of a Costco or Walmart.
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The truck loading docks will be on Hillcrest Road, at the entrance to our neighborhood.
H-E-B has many devoted fans, and there were some residents at the meetings who were excited about an H-E-B store opening in Dallas.
H-E-B has applied for "Regional Retail" zoning, which is for heavy retail uses that draw from an extended area. A public hearing was held at the City Plan Commission on September 18. The CPC members said that they received a lot of input, both pro and con. At the close of the hearing, they voted unanimously to recommend approval of the zoning. The City Council will make the final decision. That public hearing is currently scheduled for December 10, 2025.
Map of the site as it exists today

Preliminary site plan

The loading docks will be on Hillcrest Road.
This is the loading dock area behind their store in Frisco.

HEB says they will put an 8' wall along Hillcrest Road to partially hide it. They say that they intend to keep that area neat.
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